Here is the synopsis of our sample research paper on The Role of Color in Graphic Design. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page report that discusses the interrelationship of color theory and graphic design from a psychological impact perspective. A brief overview of the role of the computer in the delivery of graphic designs is also covered. Bibliography lists 6 sources.
Page Count:
4 pages (~225 words per page)
File: D0_Colotheo.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
definition, everything which is seen has asensation of some color associated with it. The only truly colorless substances are those which are invisible, such as air (Todd,et.al., 1996). In the
1950s, young graphic designers were trying to change their image as commercial artists trained in studio art. They wanted to shed the image of artists who lost sight of
their lofty goals as professional studio artists and sold their souls to work in commerce. The new generation of designers was inspired by a group of European designers who saw
their practice as something other than just adding artistic devices to help sell soap. These designers said that their purpose was to act as interpreters between the client and
the public, to filter the information so that the content was placed in a visual context that facilitated broader understanding. It was this generation of graphic designers in the 1950s
and1960s who gave the profession respectability and became the mentors for those who followed (Isaacs and Young, 1996). In graphic arts, the artist is conveying an emotion through the use
of color and design as a means to draw attention to an object or product. Colors as sensations are the results of a sequence of processes including: the
production of light by some source; the modification of this light by the illuminated object; the optics and physiology of the eye; and the physiology and psychology of the central
nervous system. It is necessary to distinguish between the sensation - the "color" that is observed -- and the object itself (Todd,et.al., 1996). The eye is attracted to bold, bright,
and beautiful color. Data indicate that one-page color ads earn "Noted" scores that are 45 percent higher on average than comparable black and white ads; two-page color ads earn scores
...