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Essay / Research Paper Abstract
This 11 page paper looks at Marconi and the reasons why the company encountered such difficulties in 2001. The paper looks at the background of the company and then at how the strategy underwent dramatic change when Lord Simpson took over from Lord Weinstock. The strategy is then analysed for weakness and looked at in conjunction with other influencing factors that led to the company’s downfall. The bibliography cites 12 sources
Page Count:
11 pages (~225 words per page)
File: TS14_TEmarcni.rtf
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Unformatted sample text from the term paper:
times and bad time. However, in the case of Marconi these have been more extreme that many other companies. In August 2002 the share price had fallen to under to
pence a share form a high of more than ?12.50. The strategy that led to the companies decline had not been sudden, but the results were sudden with a spate
of public announcements warning of profit reductions and some resignations. To understand what lead Marconi to this the company itself needs to be understood and the performance over the last
ten year (1993 - 2003) needs to be examined. Marconi is an old company, started in 1897 it was the worlds first wireless telegraph and signal company (Marconi, 2003). The
company was registered as the Wireless Telegraph and Signal Company (Marconi, 2003). In 1900 the company changed its name to Marconis Wireless Telegraph Company (Marconi, 2003). The company was well
known and well established, for example it was Marconi wirelesses that were on board the Titanic when it sunk and were used to make the SOS calls that facilitated the
rescue of more than 700 passengers (Marconi, 2003). Overall the distant history is relatively stable. Marconi was taken over in 1946 by English
Electric who in turn merged with General Electric. Reflecting the changes the company developed and in 1963 changed its name to Marconi Company Limited, in 1987 it become GEC-Marconi Limited,
in 1998 it was Marconi Electronic Systems Limited and in 1999 GED was renamed Marconi PLC (Marconi, 2003). The history and develop of GEC Marconi was a success story, with
mergers and acquisitions. The Managing Director; Lord Weinstock had been in power for many years and by the time he left was been leading the company for more than
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