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Essay / Research Paper Abstract
This 10 page paper examines the retail environment and customer flow seen in two fast foods stores in Greece; Everest, and Goody’s. The retail environment is assessed and assessed for potential sources of improvement. The paper is based on information supplied by the student. The bibliography cites 7 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEgoody.rtf
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Unformatted sample text from the term paper:
can give insight into the strengths and weaknesses concerning the way that companies are competing, allowing for comparisons which will help with the identification of potential areas for improvement. The
fast food market is an industry which may be seen as highly competitive, there are few strategies in place which was successfully create customer loyalty due to the very low
switching costs, customers may choose which fast food outlet with very different consideration, on a whim, or as a result of convenience. In order to compete effectively the phosphate chains
have to offer customers what they want, this includes not only the type of food which is offered, but the way in which the food is served which includes elements
such as the shop environment, the experience of purchasing food, and where appropriate to experience it will be found in the consumption of food. Two firms that compete in Greece
are Everest and Goodys, selling products to customers in the same area of cities. It is possible to assess the retail environment and can have them by looking at a
number of factors; traffic flow, powered crookedness, accessibility and the environment itself. This has been undertaken1with the results presented below In table 1 Table 1retail environment comparison between Goodys
and Everest Traffic Flow Crowdedness Accessibility Environment Overall Everest Store 7 7 6 5 25 Goodys Store 8 8 8 7 31 The results appear
to indicate that Goodys is more effective in terms of the way it is dealing with the retail environment when compared to Everest. The retail environments appear to be offering
different services, but it is interesting to note in both of the shops consumers were behaving in a very similar manner. Consumers had to queue in order to obtain it
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