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Essay / Research Paper Abstract
5 pages. This paper focuses on BT Broadband and their mass marketing techniques. Does this type of consumer marketing help or hurt the industry? By reading the paper the student will understand the various ways that mass marketing can actually hurt the consumer market more than help it. Bibliography lists 3 sources.
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5 pages (~225 words per page)
File: D0_JGAbtbnd.rtf
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will understand the various ways that mass marketing can actually hurt the consumer market more than help it. CONSUMER MARKETING BT Broadband is heavily advertised on television in hopes
of making the product better known to the consumer. By making their product a name that is very familiar to the consumer it is their hope that the consumer
will consider their product over all others. This can have both positive and negative effects, especially when considering the consumers best interests. One of the most obvious
effects is that if a product as heavily advertised as BT Broadband is put out on television stations at a high rate, it is obvious the costs of this advertising
has to be made up somewhere. Of course, the cost of the advertising is made up by the price of the product. NEGATIVE CONNOTATIONS OF MARKETING In order
to understand how the telecommunication industry standards are developed, one needs only look at what is considered to be one of the most volatile components of the regulatory territory: advertising.
Advertising is a companys primary means by which to sell its product; without television or radio advertising, businesses such as BT Broadband would have significantly less ability to
successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging ones product, for the advertising industry has become a well-versed and slick
operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. It
is important for the student to realize that some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and
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