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Essay / Research Paper Abstract
This 8 page paper considers McLuhan’s central thesis in the Gutenberg Galaxy and discusses whether it is relevant to
the current revolution in electronic publishing. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEgutgal.rtf
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Unformatted sample text from the term paper:
help us understand the patterns that we see around us, law, which governs behaviour, and may even be seen as dictating morals depending on the perspective taken according to legal
theory, and have provided the basis for entertainment for many centuries. Indeed, even in todays multimedia society books remain a mainstay. However, in todays society it is argued that the
book is loosing its importance, electronic publishing on the internet is expanding and becoming the first port of call for many seeking information. The way information can be accessed and
digested is facilitated by tools that cannot be applied to book, looking of articles by key words and searching texts for specific terms are only a couple of examples. The
question that remains to be answered is will the role of books deteriorate in society in both importance and prevalence as the internet and electronic publishing become more dominant. In
1969 The Gutenberg Galaxy by Marshall McLuhan was published. The axiom of this book was that "The medium is the message" (McLuhan, 1962). The argument in this book was that
technology is not only a tool, it is the way in which man renews and reinvents himself (McLuhan, 1962). Cultre was seen to change when moveable type was developed, the
culture became one that saw more and read more than ever before. The change was gradual but important. Information that had not be accessible before was not freer to gain
access to. The use of moveable types was a move towards homogeneity. McLuhan states; "the world of visual perspective is one of unified and homogeneous space. Such a world
is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the
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