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Essay / Research Paper Abstract
This 10 page paper considers the reasons a company will look to internationalise, such as push and pull factors. The writer then considers the different ways in which this may take place, such as exporting, forming a subsidiary company and different forms of joint venture. The paper then considers how a joint venture may be beneficial and how it operated in a real case. Numerous examples are cited throughout the paper to illustrated points raised. The bibliography cites 9 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEintjtv.rtf
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Unformatted sample text from the term paper:
for millennia. As soon as man found he was able to trade for items he could not or did not produce from himself international trade commenced. Although this may have
started in the times before there were written records it is only in the last few centuries that the trade has become more evident. The motivation behind many of the
trade routes opened and empires created was so that countries could make use of resources in countries other than their own. This may be for the commercial value and profit
it will bring, or for the wide scale recognition and respect that used to be associated with the size and power of an empire, but even where the motivation may
have been seen as partly that of power, it was always related to the obtaining and utilisation of good either not available in other places, or the prospect of them
being cheaper in that land. The motivation behind international trade may be seen to be made up of push factors and pull
factors. The pull factors may be seen in the attraction that new markets hold, such as new emerging or developing market where the product lifecycle stage in the growth phase
and there in a great demand (Thompson, 1998). This may be seen as the case in the case study supplied by the student, HPP have seen as opportunity in the
Chinese and Eastern European markets for their products, and this is a tempting market to enter with the prospect of increased profits.
Push factors can be seen as the factors which push a company to look to new markets,. These may be factors such as a mature home market with little room
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