Here is the synopsis of our sample research paper on The Rationale for Firms Pursuing an International Marketing Strategy. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 14 page paper looks at why and how firms may pursue an international marketing strategy, considering the motivations and the approaches and strategies which may be adopted which are discussed with the use of examples. The bibliography cites 17 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEintermarket.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
marketing. When considering how and why firms undertake an international marketing strategy it may be argued that the core issue is to archive the benefits of marketing on an international
scale, including increasing sales and market share across the markets in which the firm operates. To assess this the concept of international market may need to be considered along with
the way it takes place, the motivation and the potential benefits and problems associated with international marketing strategies. Marketing Kotler and Keller (2008), defines marketing as "the task of
creating, promoting, and delivering goods and services to consumers and businesses". This is a very simple definition, but it is also very inclusive of all processes within the development and
sales of goods and services and the way in which they are delivered, so in this context international environment both the goods and the way that are delivered needs to
be considered within the cross boarder environment. The American Marketing Association defines marketing as "Marketing is an organizational function and a set of processes for creating, communicating, and delivering
value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (American Marketing Association, 2007). This is a long definition and includes the aspects
of creating value and managing customer relationships, this is giving more detail to the way in which the goods and services may be collected and delivered, but it is in
agreement with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give it to them", this may be
seen as the distilling some of marketing into a very simple concept, but it is also too simplistic as it does not indicate the way in which this can occur.
...