Here is the synopsis of our sample research paper on The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited to a consumer product, however, but can encompass even the ideology which we incorporate into our personal and political psyches. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: AM2_PPadver2.rtf
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Unformatted sample text from the term paper:
Advertising is a component of practically every business. Advertising extends beyond the world of business, however, and into many other aspects
of society. When considering the two statements: "The purpose of advertising is
to create sales" and "The purpose of advertising is to improve the buyers disposition towards the companys products"
one might first immediately agree with the first statement. In reality, however, when we consider the importance of
advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward the second statement. In reality, of course, many aspects of
advertising are geared toward improving the buyers disposition so that they will buy a product. The intent of this paper is to demonstrate that that purchase, however, can consist
of either a monetary purchase or an ideological purchase. By some contentions contemporary advertising strategy is the reflection of a great cultural void
which exists in the United States. While indeed such a void may exist, advertising is not a passive reflection of that void but rather an aggressive capitalist which seeks
to persuade the mindless millions which live among us to buy their product. The product itself can take a variety of forms, from the latest toy to the most
high tech gadget for your kitchen. Even more concerning, however, is when the product being sold by advertising is political ideology. In the case of politics it becomes
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