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Essay / Research Paper Abstract
This 3 page paper considers the extent to which the public may utilize the media in order to influence policy making, looking at policies of both governments as well as commercial organizations. Points raised are illustrated with real world examples. The bibliography cites 7 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEpublicmedia.rtf
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Unformatted sample text from the term paper:
but in many instances large portion of the public may feel that their interests are not represented or fully represented, along with this decision to elected are often based on
a limited range of major policies, the subsidiary issues may still be important, but may not gain the same level of attention, in addition to this new issues may arise
where the public feel that they need to make their presence felt. The media is one tool that the public may seek to use to shape policies, of governments or
other large organizations. Likewise the same organization may seek to influence public opinion with their own use of the media through both advertising as well as pubic relations (Harris, 1999).
When looking at the way that the public may use the media this can be seen as leveraged in different ways. In many cases media owners, or media editors themselves
may have specific views that are reflected in the way that stories are presented (Koch-Baumgarten, and Voltmer, 2010). The owners are part of the public and their views are likely
to be shared. The role of the media in public opinion has been one that can be highly influential, and as such it has the potential to impact on anyone
that reads it. One of the roles of mass demonstration has been to gain media attention, rallies in central cites and demonstration that captures media attention may be seen
as raising attention of the issues, although this may not always be favourable. The use of the media in this way can be seen to impact in two ways, firstly
to increase public support; secondly as public support is gained to influence decision makers (Philo, 2001). The media are a business and need to sell advertising space; where they
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