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Essay / Research Paper Abstract
5 pages. Describes the relationship between public option and public relations. The theoretical and social implications are discussed. There is a distinct relationship between public option and public relations. We find that there are not only social implications but also theoretical implications that arise when considering these two items. It is becoming increasingly popular for small-scale companies to raise capital with a limited public offering. These small companies are able to offer stock to the public without the mountainous paperwork associated with the full-scale offerings of larger companies. Bibliography lists 4 sources.
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5 pages (~225 words per page)
File: D0_JGApopbr.rtf
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considering these two items. It is becoming increasingly popular for small-scale companies to raise capital with a limited public offering. These small companies are able to offer stock
to the public without the mountainous paperwork associated with the full-scale offerings of larger companies. One of the advantages to the small-scale offering is the friendly customer base and
public relationship with the community. One Washington-based pizza place has raised nearly 4.4 million in public offering this month. "That kind of folksy feel to a stock
sale is what makes these small-fry public offerings appealing, according to industry consultant Malcolm Knapp, because most of the stock purchasers are customers who like the restaurants. Theyre comfortable, they
know the quality, he says. In effect this is one step up from hitting your friends and relatives up" (Klara, 1998, pg. 11). One of the important factors in these
smaller-scale offerings is the fact that the public relations can get closer to the public for which it is intended. While large corporations find themselves in a quagmire of
rumors that tend to spread like a wildfire, the smaller companies are more in touch with their investors and are able to maintain a more positive community relations. Many companies
find the Internet a valuable tool for public relations but it can also cause headaches, too. The Internet has added new public relations aspects and has changed the objectives
as well. A new geography has been created whereby computer users can get multiple views of a company from an array of different sources. Public relations has been
moved to a more heterogeneous and targeted model. By setting up a web site with links to valid, positive information, companies can fight back when defusing disasters.
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