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Essay / Research Paper Abstract
This 14 page paper considers the advantages and disadvantages of selling groceries on the Internet. Written in two parts the first part considers the advantages and disadvantages for both the supermarkets and the customers. The second part considers the profile of customers in Hong Kong supermarkets and how they may or may not be suited to shopping on the internet. The primary research was conducted by the student.
Page Count:
14 pages (~225 words per page)
File: TS14_TEsupemr.rtf
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Unformatted sample text from the term paper:
in barrier to both buyers and sellers. The model of e-commerce has evolve gradually and steadily over the last few years. Growth in the market has also been steady, but
it is only a minatory of purchases that are made in this way. Pressures from consumers and the need for increased profits have driven grocery stress to start trading ion
the internet. This has advantages and disadvantages for both the retailers and the consumers. The Retailers The development of the internet has created a new distribution channel for goods.
There are many perceptions that are attached to this new medium for the sale of goods and services. These include the perception of costs lower than a bricks and mortar
outlet, lower barriers to trade due to the levelling impact that the internet has been large and small suppliers and the virtual environment being unrestrained by geographical considerations. There is
also the potential for future growth with the desire not to be left out. When these advantages are considered in line with the grocery sector these advantages are not realisable.
The lower barrier to trade are present, but elements such as geographical area is a null feature as the store has to be able to deliver the goods to the
customer the same day in a cost effective manner. The potential feasibility for a consumer on the north of the island of Hong Kong to order from a grocery store
that is only present in the south may sound attractive and increase the potential level for business. However, delivering the goods is not feasible, therefore this is not an advantage.
The levelling between large and small stress may be an advantage for smaller retailers, yet even this is difficult as the brand awareness and marketing will make it difficult
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