Here is the synopsis of our sample research paper on The Promotion of Different Products and Services. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
Promotion is an important part of the marketing mix. This 10 page paper examines the way that four different products or services are promoted, demonstrating the similarities and differences that can exist. The paper looks at the promotion of a large screen television, a casino, a theme park such as Disneyland and the promotion of a financial adviser. The bibliography cites 6 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEpromot.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
present in order for the sale is to be successful. The 4 Ps model of its framework for analysis; product, price, promotion and placement all assessed (. Each of these
is necessary; it may be argued that promotion is one of the most important. Without promotion a consumer is far less likely to know product exists, reducing the potential for
a purchased to be made. The product, price and placement are also important, but it is the promotion that is the key to communication and the development of expectation in
terms of what the product will deliver, is positioning in the market and even where it may be purchased from. As Sergio Zyman, a former chief marketing officer of Coca
Cola stated, the only purpose of marketing is "to get more people to buy more of your product, more often, for more money" (Lenskold, 2003; 3). This indicates the importance
of communication within the marketing mix, and as such the importance of the role of promotion. Promotion will vary dependent upon the type
of product or service being offered, the environment in which it is being offered, the target market, the budget of the company and the attitude or values of the company.
By looking at four different products in the way they are promoted different aspects of the promotion task can be appreciated. In this paper we will look at the promotion
of a large screen television, a casino, a theme park such as Disneyland and promotion financial adviser. Large Screen Television Promotion of any product can take place in
a number of ways; traditional tools of promotion include the placement of advertisements, special sales or offers, issuing of money-saving coupons, loyalty programmes, point of purchase displays and sampling. A
...