Here is the synopsis of our sample research paper on The Product-life-cycle theory and Alternative Points of View. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper provides an overview of the product life cycle theory as well as other relevant theories. Limitations of the theory are also discussed. Some information is provided on systems theory as well. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA308plc.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
a life cycle anymore based on past experience? It is hard to say. After all, there have been a variety of changes in the world, as well as in terms
of items on the market. While things become pass?, it is really hard to tell when new trends will emerge, and when the product life cycle theory is important. Certainly,
the pet rock had a product life cycle. But the washing machine will never become outdated. At least, that is how it appears. Whatever the case, marketers and manufacturers are
concerned with the longevity of a product. How long will it appeal to the public? The theory has been important in a variety of areas such as economics and
marketing, but when it comes down to basic premises, it seems that the theory is applicable in even more situations. Still, it has its limitations, especially today, and when honing
in on some of its applications, the limitations will be obvious. The product-life-cycle theory has been a theory that has been accepted throughout businesses in order to show
that every brand has a definite life cycle (Plummer, 1990). The theory contends that a brand is created, introduced to the public and grows in popularity, but should live out
its allotted time when it becomes a cash cow (1990). Hence, this theory above all contends that all products will wear out at some point. However, Plummer (1990) says
otherwise and contends that only poor products or poorly managed brands will have a finite life cycle (1990). Good brands which are expertly managed and effectively advertised can compete
successfully for the long haul (1990). The author goes on to say that if a brand turns out to have a finite life cycle--something suggested by the theory--the brand had
...