Here is the synopsis of our sample research paper on The Problem With Cause Related Marketing (CRM). Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper argues that CRM is not beneficial to companies. The concept is defined and explored. Many examples are given.
Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA341CRM.rtf
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Unformatted sample text from the term paper:
with a brand, product or service. This can encourage sales of the product as well as raising funds for the charity" ("GOSHCC," 2003). At first glance it appears to be
a good idea. After all, it is a win-win situation. The charity gets money and the store is able to reach out and do community service. In fact, some patrons
might see the business as kinder or more caring. If the cashier asks a customer for a dollar for diabetes, the individual might be touched if he or she is
a diabetic themselves. The store creates an appearance of caring and consideration as opposed to just being a large, cold monstrosity geared to make profit only. On the other hand,
there are people who are bothered by cashiers who ask for money. They may understand that it is reasonable to assume charities will send people to stand on street corners
with jars for change, but they are annoyed by stores whose clerks continually ask for contributions. After all, they may not even like the charity for which the store aligns
itself, but are embarrassed to tell the cashier "no." Some people give the dollar so that the person next to them on line does not consider them cheap. Unlike a
person on the street that one can walk by without a word, one has to answer the store clerk. There is no way around it and it is coercive to
some extent. Further, if a store campaign lasts for more than a week or so, and a customer is a frequent visitor, it would sure be bothersome to be asked
to contribute, not only for the money that might be given out of guilt, but also due to the time it takes on each order. Stores generally try to get
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