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Essay / Research Paper Abstract
This 6 page paper looks at pricing and compares pricing of computers among several retailers. Different types of retailers are discussed as well as web sites. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA303PC.rtf
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Unformatted sample text from the term paper:
same. In other cases they are different as there are incentives and rebates. However, pricing will vary from one type of computer to another. There are Windows computers that use
the stated operating system and are by far the most popular, but then there are MacIntosh computers that use a completely different operating system. Pricing will vary from brand to
brand and company to company, but does pricing vary from store to store? In most cases, pricing does not. Pricing is important in marketing as it is one of four
components of the marketing mix and one of the infamous four Ps which are Product, Price, Place, and Promotion. No matter how one evaluates an item, pricing is a significant
component. Some people buy items because they are priced lower than another brand and some people believe that low prices mean inferior quality. In looking at the subject of computers,
and in order to see if prices would vary from store to store, the Hewlett Packard Pavilion Notebook Model ZE4210 was chosen. In reviewing store circulars, it appears that
the item sells for about the same price in each and every store selected. The product sells for $899.98 at Staples, a discount store that is aimed at business customers,
and it sells for $899.97 at CompUSA a retail single-line specialty store that focuses on computers and other electronics. In both cases, the stores advertise that the price includes
a $100 mail in rebate ("Staples," 2003; "CompUSA," 2003). Even online, the price is the same. It was found that at HPShopping.com, the same computer sells for $899.99 after rebate
("HPShopping.com," 2003). While it is the case that for this particular product pricing is almost identical everywhere, that does not mean that all computers are always the same in stores
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