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Essay / Research Paper Abstract
A 4 page discussion on the comments of the author, Liebovich, who notes that the relationship between the media and press and the president changed over the last half of the 20th century. It went from being respectful during Kennedy's term to probing more and more deeply into the private lives of the president, a fact supported by the Clinton scandals. This essay discusses some of Liebovich's thoughts and uses Kennedy as the example of a positive relationship between the media and the Executive Branch. Comments about other presidents points out the differences in that relationship. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: MM12_PGprspd.rtf
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Unformatted sample text from the term paper:
elections. He also suggested that over the years voters have become more fickle and more stubborn about being told who to vote for. Further, the things that happen first get
the most attention in the media and they are the things voters remember best. Voters get bored hearing the same things from the same people but said in different locations.
Liebovich argues that there was a dramatic change in coverage of the white house that began in the late 1960s. In fact, that change occurred after Kennedys assassination. Since
that time, the media have been pressured to sell copies or get high ratings. Sex and scandal sell, thus, even in the very serious business of presidential news coverage, the
media have focused more and more on what sells as opposed to important events. Furthermore, according to this author, reporters have spent more time and space interpreting instead of
simply reporting. They have also turned to emphasize a presidents personal life far more than they did prior to the 1960s. Finally, the author argues that the chief executives
office manipulates and cooperates with the media to suit their own needs and interests. These changes have bent coverage of elections and the Executive Branch for the worse. To
support his arguments, Liebovich offers a discussion of the relationship between these two powerful influential forces, the press and the presidential office, as the themes and arguments relate to presidents
during the last half of the 20th century. For example, Ronald Reagan was the great non-communicator; Lyndon Johnson was perceived and promoted as the great buffoon; and Nixon hated the
press, which made it impossible for any sort of cordial relations to be established between the Executive Office and the press during his tenure. By the end of Nixons tenure,
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