Here is the synopsis of our sample research paper on The Pharmaceutical Industry: Effects Of Government-Imposed Price Controls. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
5 pages in length. Marketing will become one of the primary focal points as a means by which the pharmaceutical industry can effectively overcome the barriers of government-imposed price controls. Business and marketing strategies for the pharmaceutical industry in general will reflect a need for simplicity and sensibility in order to effectively address major needs. The writer discusses the potential impact of government-imposed price controls upon the pharmaceutical industry. Bibliography lists 7 sources.
Page Count:
5 pages (~225 words per page)
File: LM1_TLCphrm2.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
Not unlike other industries that rely upon a positive bottom line to remain competitive, the pharmaceutical industry is faced with ever-mounting competition in this day of high medical costs
and escalating insurance premiums. Staying within the industry edge is as much of a concern for the pharmaceutical companies as it is for any other conglomerate. "Theres some
very exciting science going on, especially in genomics, that will have a dramatic impact on the industry over the next 10 years and over the next 20 years on our
lives in terms of the diseases that can be treated" (Conklin, 1998, p. 6W). However, if the government has its way, imposed price controls will serve to significantly thwart
the degree to which the pharmaceutical companies can continue to expand in business and address industry competitors. On the other hand, however, such tactics will also serve to protect
the public against unnecessary price gouging. Marketing will become one of the primary focal points as a means by which the pharmaceutical industry can effectively overcome the barriers of government-imposed
price controls. Business and marketing strategies for the pharmaceutical industry in general will reflect a need for simplicity and sensibility in order to effectively address "major needs" (Anonymous, 1997,
p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays marketing world. Computers represent some of that confusion, as their
involvement is becoming ever present within societys framework. However, the positive side of such inclusion is that it offers "clinical information, instructional material and CD-ROM-based data to help [the companies]
practice medicine, as well as save money" (Harrar, 1994, p. S36). A turn back to simpler times with a significantly easier -- yet
...