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Essay / Research Paper Abstract
This 4 page paper examines the performance of Yahoo in 2007 – 2008. The first part of the paper looks at the financial performance, with financial comparisons made with financial year 2006, and the market share movements of the firm. The second part of the paper looks at the mission statement, strategy and policies of the firm and how the rhetoric is comparing to the reality. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEyahoo.rtf
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Unformatted sample text from the term paper:
the 2006 level of $6,525.7, however, there have been some worrying signs with falling profit levels, operating profit decreased 26.1% to $695.4 in 2007 from $941, which was also a
fall on the year before and net profit (after interest and tax) fell by 19.97% to $512.2 in 2007 from $640 in 2006.
In terms of performance the gross profit margin was 59.3%, little change on 2006 level of 58.4%, the operating margin was 10% in 2007 compared to 14.6% in 2006,
and the net profit margin before tax fell to 5.56% from 6.73%. When measuring the returns by shares there is a EPS of $0.47 in 2007 compared to $0.52 in
2006. In terms of efficiency measures such as return on assets and return on equity may be assessed, the return on assets
is 5.56% compared to 6.73% ion 2006. The return on equity in 2007 was 7.06% compared to 8.48% in 2006. 1.2 Market Share Yahoo is the number two search
engine provider, but their position is deteriorating. In the US in January of 2007 Yahoo! had a 20.7% share of the , by January 2008 this had reduced to 19%.
Bu feburary there was an even bigger falls as Yahoo! market share fell to 17.6%, they are used less frequently and for less searched compared to Google, and for
less searches when compares to MSN live (Mills, 2008). The performance for February 2008 is shown in figure 1 Figure 1 Market Share foe Search Providers in the US in
February 2008 (Mills, 2008) Provider Searches (000s) Share of searches Searches per searcher Google 4,526,364 58.7% 43.2 Yahoo! 1,360,739 17.6% 25.7 MSN 860,353 11.2% 28.2 AOL 399,470 5.2% 17.6
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