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Essay / Research Paper Abstract
This 5 page paper provides an overview of the company but focusses on problems the firm had when expanding to Europe. The economic difficulties that the company has faced in general are duly noted. Bibliography lists 10 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA207TRU.rtf
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Unformatted sample text from the term paper:
a variety of names which collectively sell toys, sporting goods, furniture, computer software, books and childrens apparel ("Toys R Us," 2002). Its primary emphasis of late is to
improve customer service and create newly designed stores (2002). While it is doing relatively well, it has had some negative experiences since 1997. For one, it had to cut jobs
(2002). Of course, job cuts are not uncommon in todays recessionary economy. And while generally wholesome, the company did get into trouble in 1997 when charges surfaced that Toys "R"
Us violated trade laws to keep prices artificially high (2002). In 1998, the company would restructure and cut 100 stores (2002). During the late 1990s, the company experienced a
general decline (2002). Although the economy is poor and the firm has had some bad luck, Toys R Us is taking on the world, and not remaining a U.S. empire
only. Fernie & Fernie (1997) claims that Toys R Us are aggressive internationalists. As the company expands globally, it has met many challenges overseas, particularly in Europe. Its
first franchise was in the United Arab Emerites ("Toys R Us," 2002). While in the mid-1990s it seemed that expansion for Toys R Us was in full force, its labor
practices were questioned once European stores opened. In 1996, trade unions in the region had railed against Toys R Us because it was claimed that their work practices were restrictive
and there was complaint about wage policies (McIvor, 1996). The toy store giant that had secured a wonderful position in the U.S. had seemingly met with opposition as soon as
its doors opened in Europe. One problem was apparently that the American corporation did not follow European models and that while wages at the company did follow market norms,
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