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Essay / Research Paper Abstract
This 8 page paper examines the passenger airline industry in East Asia. Written as a report the paper starts by examining the strategies of national flag carriers and low cost carriers. Airlines examined are Singapore Airlines, Thai Airways, Malaysia Airlines, Garuda Indonesia, Air Asia and Valuair. Similarities and differences in the strategy choices. The paper then considers issues such as the critical success factors for these airlines, risks faced, the impact of global policies and the future outlook for these companies. The bibliography cites 7 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEaireasta.rtf
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Unformatted sample text from the term paper:
with new models based on capitalist ideals. Models such as low cost providers have proven successful in the US and Europe, they are now emerging in East Asia to compete
with the national flag carriers, where the demand for passenger air travel is increasing. By looking at East Asia we can assess the industry in this region. 2. Strategies In
the East Asia region there are 4 national flag carriers and 2 low cost airlines that can be examined to consider the types of strategies they use and identify the
similarities and differences. 2.1 Singapore Airlines Singapore Airlines is one of the best know airlines which has developed a global strategy over the
last two decades. The company has a wide range of destinations and seeks to compete with service used as a point of differentiation, a key factor to compete in any
market where the company cannot gain cost advantage according to Michael Porter (Thompson, 1998). The company is also looking to gain first mover advantages, as seen with the provision of
the longest commercial non stop flight, the longest being between Los Angles and Singapore and Singapore and New York (SIA, 2004). This is supported by investment in long-range A340-500
aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006 another first mover advantage may be gained with Singapore Airlines being the first airline to use
the biggest ever passenger aircraft; the Airbus A380. The core market is therefore the long haul flights. 2.2 Thai Airways Thai Airways is also a national flag carrier which has
developed form a regional to a global airline. The company is also seeking to differentiate the service provided, with operations that run on time efficiently and also service, the company
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