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Essay / Research Paper Abstract
This 6 page paper looks at the outsourcing strategy utilized by Nintendo, examining why the companies chosen to use this strategy as well as how it is used in the way in which it has been able to create value for Nintendo in the games and game console market. The bibliography cites 7 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEnintendout.rtf
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Unformatted sample text from the term paper:
Sachs (French, 2008). The key to the firms success and profitability, which is well above any other games and games console firm is due to the strategy and operating structure.
The firm has a strong outsourcing strategy; while the outside world view Nintendo as a games console company, the company themselves view themselves as predominantly a software games company, with
the majority of the 3,000 staff employed by the company operating in the research and development department (French, 2008). Once Nintendo was
the dominant games and console supplier, but as time when buy with the launch of the Sony Playstations and the entrance of Microsoft into the arena with the XBox the
firm had to innovate, This was undertaken in a manner similar to other firms that have also uses a very similar strategy, such as Apple and Nokia (Pontiskoski and Asakawa,
2010). They placed a great deal of research and development, and instead of developing products and then finding a market they sought out the market and asked them what they
wanted, which has allowed the firm to find new ways of competing, developing consoles and games that create a more communal aspect to gaming, allowing this to appeal to a
market outside of the traditional gaming market, women and families creating an integrated gamihng experience (Pontiskoski and Asakawa, 2010). The ability of
Nintendo to undertake this heavy investment in research and development has meant that the firm needs to operate very efficiently to free the resources for the core area of operations.
Indeed, the firm may have developed the games consoles, but these themselves are seen as complimentary to the games and as such allows control over thyme way that they compete
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