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Essay / Research Paper Abstract
This 10 page paper considers how sociologists explain the origin and impact of mass consumerism. The paper considers the relationship with capitalism and marketing, issues of popular and mass culture along with the manifestation of mass consumerism in modern life. The bibliography cites 20 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEmascon.rtf
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Unformatted sample text from the term paper:
allowed the mass production of goods in a more const effective manner than ever before For example, the workers in the Ford factory that produced the Model T were some
of the first working class individuals that were able to afford to buy a car of their own. However, this did not cause mass consumerism, it merely facilitated the later
moves that were influential. The development of mass consumerism may be seen as starting in the United States following World War II. The country had faced the war, but
unlike Europe, the industries had not suffered devastation and the countrys infrastructure was still on tact. Therefore, they needed to produce something. This created a void which resulted in increased
advertising to stimulate new markets. This time is referred to as the golden age of consumerism in the United States, the same phenomena spread, economies were doing well with the
recovery following the war and consumerism spread thought Europe. Japan built on this able to produce more good quality goods as a cheaper price, causing an almost collapse in many
western industries. These changes in society were the those that facilitated and saw the creation of mass consumerism. However, to look at this in more detail the role of consumerism
and the way it fits in with mass culture can be used to determine what mass consumerism is and how it is impacting on society. In terms of social
structures and value models capitalism must be seen as associated with mass consumerism (Bilton et al, 2000). Mass consumption had began in the early twentieth century, mass consumerism is a
logical step (Bilton et al, 2000). Consumerism can be classified as "a culture centred on the promotion, sale and acquisition of consumer goods" (Bilton et al, 2000). Mass consumerism is
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