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Essay / Research Paper Abstract
This 8 page paper presents an overview of the Oracle Corporation. Management, vision, mission and corporate structure are some of the things discussed. The industry as a whole is touched on as well. Bibliography lists 9 sources.
Page Count:
8 pages (~225 words per page)
File: RT13_SA304O.rtf
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Unformatted sample text from the term paper:
software for data warehousing, as well as customer relationship management, and supply chain management (2003). The firms software is able to run on a broad range of computers which include
mainframes, desktops, laptops, and handheld devices; the company provides consulting, support, and training services as well (2003). This company exists to help other firms and one would
think that this means it must pay attention to organizational structure and human resources issues within its walls. It does. It should also be noted that while many people
equate Oracle with software, it is true that support services, other than software, accounts for 60% ("Oracle Corporation" 2003, p.PG) of the companys sales. The firm offers a wide
array of business applications and an online service that is accessible through Web browsers (2003). Still, the company is most admired for its database products, and in that area,
the firm continues to expand into related business applications (2003). It has released products like Ebusiness and Collaboration Suites (2003). The push has helped Oracle to
find new avenues for profit, which include offsetting maturing database and CRM markets (2003). It has exposed the firm to intense competition from other companies like Business Objects , BEA
Systems and IBM (2003). Oracle has also moved into global markets and the company at least hopes to gain market share in China through an extension of its product
offerings and the opening of a software development center in that country (2003). In terms of vision, and mission, Oracle has changed throughout the years. In fact, not too
long ago, the CEO of Oracle tactually changed the vision and structure of the company (Schlender, 1999). Mr. Ellison believes that the combination of the database, Internet and Web browser
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