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Essay / Research Paper Abstract
A 4 page paper discussing personal reaction to the Nike brand. Many called for action from Nike a few years ago regarding sweatshop accusations against the company. Nike’s initial reaction was to ignore these actual and potential customers. The company did eventually respond, but it was in the manner of too little, too late. This appears to be a common pattern among those organizations that develop an arrogance toward their customers and an attitude that they can take any action they please, with impunity. The “cultural values” that Nike seeks to convey are hard work and dedication to a cause, but all it invokes in the writer is the desire to spend a fraction of the cost of Nike shoes for a no-brand version that may well be of higher quality. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSnikeBrand.rtf
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Unformatted sample text from the term paper:
from Nike a few years ago regarding sweatshop accusations against the company. Nikes initial reaction was to ignore these actual and potential customers as they marched and promised boycott
of the product until Nike responded to and acted on charges that it used Asian sweatshop labor to produce its shoes. The company
did eventually respond, but it was in the manner of too little, too late. This appears to be a common pattern among those organizations that develop an arrogance toward
their customers and an attitude that they can take any action they please, with impunity. The "cultural values" that Nike seeks to convey is hard work and dedication to
a cause, but all it invokes in this writer is the desire to spend a fraction of the cost of Nike shoes for a no-brand version that may well be
of higher quality. Missteps Nike missed clues that the teens to whom it sold most of its shoes were beginning to favor other
styles in the late 1990s, most notably hiking boots and other leather styles. A union-backed student group levying charges of sweatshop practices went unacknowledged by Nike as it attempted
to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, reducing the number of outlets in which Nike
was available. Nike also missed the emerging trend of extreme sports such as skateboarding and snowboarding. Though Nike missed out on the
initial wave of growing popularity of extreme sports, it has created a separate staff to address just that market. The "all-conditions gear" - ACG - unit has been split
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