Here is the synopsis of our sample research paper on The Need for Differentiation in E-Commerce. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page paper considers the way in which the need to develop a competitive advantage is emphasised rather than eroded by e-commerce. The advantage of differentiation is the focus of the paper, with many companies cited to illustrate points raised. The bibliography cites 12 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEecompt.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
differentiation and cost advantage (Porter, 1985). These are not mutually exclusive, however, only one company may have the cost advantage. In comparison many companies may develop by way of differentiation,
appearing different from their competitors, often though a feature, service of other tool that adds value in access of the cost of its provision (Porter, 1985). It is also argued
where differentiation is the strategy, this should not rely on only a single feature, as features may be imitated, but on several differentiations (Mintzberg et al, 1998, Porter, 1985)
Differentiation can been seen in most of todays successful companies. Where it cannot be seen it is probably present in a less obvious manner.
Examples of competitive advantages though differentiation in the UK this may include companies such as the Virgin Group of companies that were late entrants into many industries, from airlines to
financial services. Their success has been due to a high level of differentiation, failure have been unsuccessful in this area., as seen with Virgins attempt to sell pensions. There are
many other examples of successful companies that have developed by way of cost advantage, or by way of differentiation. However, with the advent of the internet and the decrease in
the level of barriers, it has been argued by some that the environment will become more homogonous. Indeed, in looking at some companies presence on the world there appears little
to differentiate themselves from other companies, such as the high steer electrical retailers that have opened e-stores. Sales have been disappointing, whereas other e-retailers have been more successful, such as
Novatech. Therefore, it would appear at first glance that there is still a need for differentiation. Other successful companies often have high levels of branding, with branding being another strong
...