Here is the synopsis of our sample research paper on The Nature Of Strategy In An International Context; The Case of Nissan. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 11 page paper looks at the issues and challenges faced by international business, including the method of expansion, control of overseas operations culture and working with others. The paper uses the case of Nissan, including the alliance with Renault to explore many of these issues. The bibliography cites 20 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEintnissan.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
that can be considered when strategy is developed, implemented, monitored and adapted. This can be complex in a local or national environment, where there are a wide range of influences,
but where the company is seeking to operate in an international context there are further complications, not only as a result of the diversity of market condition in
each firm, but with specific international strategic issues. The additional concerns include influences such as culture and values, finding a strategic fit, managing across boarders and management models/corporate structure as
well as more basic issues such as market entry, working with others and the potential for horizontal or vertical collaboration. One firm that has seen difficult time, but appears
to be doing well in the way the international strategies are determined in Nissan. The firm has an interesting approach, but it has not limited itself to singular approaches whilst
managing to retain core elements of the company culture, but adapting to market conditions. Using Nissan as an example, different aspects of international strategy can be considered. Nissan is
a Japanese company that has expanded internationally, using strategic alliances, investing in partnerships as well as starting up Greenfield sites. The company is also highly reflective of the Japanese culture.
The automotive industry in Japan rose up after the Second World War. It reflected the workplace environment and the way capitalism develop in Japan. Prior to this change the
economic structure of Japan resembled the Anglo-American model of capitalism, after the war there was a shift to a model known as peopleism.
The basis of Japanese capitalism adopted a different set of strategic objectives; longer term strategic thinking became the main priority. Emphasis was also placed on partnership and consensus, low-cost
...