Here is the synopsis of our sample research paper on The Multi-Dimensional Nature of Innocent Smoothies as a New Product. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper looks at the case of Innocent Smoothies, considering the multidimensional nature of the product and how when it was launched it may have been perceived as a new product according to Booz, Allen and Hamilton. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEinmulti.rtf
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Unformatted sample text from the term paper:
to the product satisfying different needs for different individualists. When the concept of innocent was first considered it may appear to have been a simple concept, but breaking the idea
into the separate parts there are numerous dimension to this which have become characteristics of the product (Kotler and Keller, 2008). The simple business idea was the creation and
sale of fruit smoothies which are made from 100% pure fresh ingredients, without the use of any fruit concentrates satisfies a number of different desires in the market, the basic
product is one that is a satisfying good tasting drink. With this the firm is able to compete in the beverage market. At this level the product is competing with
almost all other beverages, from water to carbonated drinks as well as other fruit based drinks. However, there were also changes in
the consumer market, the 1990s had been a time of increasing concern over issues such as food additives and the desire for natural or organic food, at the same time
there was increased concern for environmentalism and the concept f the carbon footprint and problem of global warming was coming to the fore. These different issues were relevant in
the way that the concept and the characteristics where developed and presented to the market. The desire for natural food, without additives
was satisfied with the smoothies, this was a basic concept of the product, it was also reflected in the name and more recently it has been reflected in the very
simple style of the advertisements where there is a series of photographs against which there is a commentary, showing fresh natural images of fruit. The concept of environmentalism is also
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