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Essay / Research Paper Abstract
A 5 page overview of the many considerations which face the modern marketer in regard to balancing company profitability with social welfare, environmental, and animal rights concerns. Bibliography lists 6 sources. Not only must the marketer address these aspects in their marketing presentations they must somehow manage to convey the fact that their product or products either has no adverse impact, or actually benefits, these considerations. Bibliography lists
6 sources.
Page Count:
5 pages (~225 words per page)
File: AM2_PPbusEt2.rtf
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Unformatted sample text from the term paper:
The modern marketer is both plagued and blessed with a number of considerations which have entered the business construct only in the last several decades.
Issues such as social welfare, the environment, and animal rights, in fact, can be considered an integral aspect of a modern marketers jurisdiction. Not only must the marketer
address these aspects in their marketing presentations they must somehow manage to convey the fact that their product or products either has no adverse impact, or actually benefits, these considerations.
In terms of social welfare, modern marketers face numerous social issues. Among the most prominent is product liability. Everyone from the
tobacco industry, to the automobile industry, to gun manufacturers to pharmaceutical companies are faced with the question of just what their liability is in regard to the use of their
products. A related consideration is the monetary compensations which are appropriate when a corporation is found to be liable. This is especially true when a life is taken
in association with one of these products. The intrinsic value of life is a question which is constantly being considered in
our courtrooms and in the halls of academia as well. It is one which receives considerable attention on corporate and current event World Wide Web sites. It is
a question which involves economist, philosophers, bioethicists and numerous other professions and one to which the answer appears to vary according to just who is considering the question and around
such particulars as whose life is being considered (Thomas 1998; Rolston 1997). The marketer too is charged with sorting through the various social welfare considerations which surround their
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