Here is the synopsis of our sample research paper on The Microsoft and Yahoo Merger. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper looks at the potential benefits will be realized by Yahoo shareholders and Microsoft shareholders as a result of the announced merger, and how the post-merged company would be able to compete with Google more effectively. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEyahoomicrom.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
as the way in which the firms compete. It was announced in February that the anti trust investigation in both the US and the EU had approved the deal (Menn
and Tait, 2010). When looking at the deal there are potential benefits for both the Yahoo and the Microsoft shareholders. Yahoo! Shareholders were initially offered $31 a share when
Microsoft made an acquisition bid, but this turn of events sees a merger. There is little doubt that Microsoft is the dominant firm, it has interests in a large range
of products and as such is less susceptible to changes in the online environment. This will give many Yahoo! shareholders a greater stability and spread of risk as a result
of the merged operations, being smaller investors, but investors in a larger and potentially more powerful company. Both sets of investors have the potential to benefit from the
way in which the merger will create value. Were the main reasons that the deal with these two large companies was given the go-ahead despite the potential for market dominance
was the dominance of the search engine market by Google, in Europe they have up to 90% of the market (Menn and Tait, 2010). However, globally it is estimated at
only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was allowed to go ahead in order to facilitate the emergence of competition (Menn and Tait, 2010).
By merging these two organizations together there is the potential for the company to compete effectively with Google, and with Googles recent entrance into the display advertising segment of the
online industry, supported by the acquisition of DoubleClick, it may be argued as Fed consumers that there is a need for a company that can compete with them. The combined
...