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Essay / Research Paper Abstract
This 3 page analysis explores a hypothetical merger between Apple, Inc. and AT&T based on synergy, as well as shared global strategies and complimentary technologies. Bibliography includes 7 sources.
Page Count:
3 pages (~225 words per page)
File: JV57_JVappnatt.rtf
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Unformatted sample text from the term paper:
sixth wave of technology to go global, and Apple, Inc. is well on its way. To make the jump, however, it needs some help with its strategy. For this, AT&T
is the perfect partner. Benefits of a Merger between Apple and AT&T As suggested by
McDonald, Coulthard, & De Lange (2006), the majority of mergers and acquisitions (M&As) are based on fit of strategies of two organizations, with geographical presence being the second best reason
(p. 6). Apples next move with its burgeoning iPod and iPhone services is to join forces with a phone carrier system. AT&T
Global is now operating in over two hundred companies, and as Jade (2009) writes the international iPod and iPhone market have grown as little as a 100 percent in the
United States and as much between 2008 and 2009. AdMob reports that Apple experienced its biggest growth market surge with 25.3 million unique iPhone OS users. This, AdMob reports is
less than half of the 60 million international markets available, which is can be directly correlated to the use of iPods and iPhones. That growth is demonstrated below.
As the above chart indicates, Japan is the fastest growing market for iPod/iPhone at rates reaching
above 300 percent, quickly followed by France, and these are just two of the top ten markets. AT&T offers services in every market.
If the number of countries were the only consideration, another possibility would be Verizon Wireless, which has just expanded into fifteen additional countries for a total of two hundred twenty
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