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Essay / Research Paper Abstract
A 9 page literature review examining a blend
of political scientists' research and more casual observations regarding how the media influences
voter behavior on election day. Most work has been centered on the television medium, with far
less attention given to radio and newspapers. What is absolutely certain is that the media do
have an impact, though existing studies and considered observation and experience have not
been able to concur on precisely what that impact is. Media effect on voter behavior continues
to be an area needy of study, though perhaps under better design than that which has guided
such studies in the past. Bibliography lists 9 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSmediaVote.doc
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Unformatted sample text from the term paper:
thing called "the media" is a highly liberal organization that will cover only the candidates of their choice in a favorable light. Of course this is a one-sided view
and most likely is not true at all today, but there have been such accusations in the past that were not easily dismissed.
The discussions and research centered around those concerns did lead to a concerted effort to redefine the medias role, particularly as it applies to election campaign coverage and subsequent voter
behavior. "Virtually everyone agrees that the media have a profound effect on the electorates thinking" (Ramsden, 1996; p. 65). The purpose here
is to examine current literature in light of media influence. The literature consulted generally addresses either the broader definition of the media, or is specific to the broadcast television
medium. As specific media, newspapers and radio are discussed as well, but the broader issue is of greater focus here. Media
Influence Ramsden (1996) conducted a literature review of his own, freely interjecting comments about past research efforts and the results obtained by that
route. He notes that the "balance of coverage provided by the media is only worth worrying about if the media are influential" (Ramsden, 1996; p. 65). This is
a point of consistent disagreement. Ramsden (1996) agrees that the media are substantially influential, but others are much more reserved in ascribing such powers to the media (Dalton, Beck
and Huckfeldt, 1998; Bartels, 1993). Media influence likely can never directly translate to any voter casting his ballot based solely on being "told"
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