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Essay / Research Paper Abstract
5 pages in length. The media have a significant impact with regard to the socially psychological aspect of the presidential candidacy, inasmuch as media influence is fundamentally based upon the element of perception. A presidential candidate must have a certain charisma -- a public charm -- in order to become a 'media doll.' He must play to the media and coddle them in order to be placed in the best light and, thus, favorably appeal to his constituency. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: LM1_TLCmdiaP.rtf
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based upon the element of perception. A presidential candidate must have a certain charisma -- a public charm -- in order to become a media doll. He must
play to the media and coddle them in order to be placed within the best light and, thereby, appear to favorably appeal to his constituency. II. DISCUSSION
Both presidential candidates demonstrate a divergent type of charisma that effectively transforms certain target groups by way of psychological allure. Any and all genuine
value aside, the media typical focus upon some scandalous issue that may serve to discredit the candidates credibility, even though that incident might or might not have any correlation to
the presidency or the manner by which he would approach the position. It is a sad commentary on todays journalistic ethics that "prominence
and payoffs" (Andrews PG) are often more enticing than salvaging an individuals true character. The primary problem with contemporary journalism is the rush to be first to scoop the
story, ultimately sacrificing validity for the ever-important, career boosting ratings. Ethical journalists, on the other hand, successfully present the campaign news with documented facts and a combination of interest
and intrigue. Substantiating this foundation of truth is only accomplished one way: by confirming quoted sources with a second, significantly reliable source (Andrews PG). These same morally conscious
reporters tend not to practice any form of sensationalism, which leaves the industry pretty well split into two categories: those who will compromise their journalistic integrity in order to gain
financial profit and advance their careers; and those who, no matter how enticing or lucrative the opportunity may be, will always uphold their values and responsibilities as the purveyors of
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