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Essay / Research Paper Abstract
This 6 page paper describes what George Rizer and others have said about the phenomenon of McDonaldization, and evaluates those opinions. Bibliography lists 6 sources.
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6 pages (~225 words per page)
File: D0_HVMcDAme.rtf
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which the values, principles and methods espoused by McDonalds Corporation have spread throughout the entire culture. This paper describes what Rizer and others have said about the phenomenon of McDonaldization,
and evaluates those opinions. McDonaldization Defined The McDonaldization of America was an eye-opening look at the way in which the success of McDonalds methods led other companies to emulate it,
and in so doing, change society, and not usually for the better (Ritzer, 2000). In The McDonaldization Reader, a follow-up to his first book, Ritzer goes over the four principles
of McDonaldization: "McDonaldized systems rely on efficiency"; they emphasize "calculability"; they are "highly predictable" and "[T]here is a tendency in McDonaldized systems to exert control over people usually through the
use of non-human technologies" (Ritzer, 2002, p. 2-3). The four principles have served society well, says Ritzer, but there is also something going very wrong (Ritzer, 2002). The rationalized (i.e.,
McDonaldized) systems "seem inevitably to bring with them a negative effect on the environment and to dehumanize the world" (Ritzer, 2002, p. 3). Ritzer defined the "McDonaldization of society
as the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the
world" (Parks, 2002, p. 33). The four principles listed above have enabled McDonalds to offer "an efficient manner for satisfying hunger; for quantifying food quality and time needed to eat;
for predicting consistency in products and services; and for controlling consumers flow through restaurants by way of lines, limited menus, and uncomfortable seats" (Parks, 2002, p. 33). In this way,
Ritzer says, McDonalds managers have shaped the eating habits of millions of consumers (Parks, 2002). Further, by franchising their operations, McDonalds has spread their corporate culture and their operating methods
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