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Essay / Research Paper Abstract
This 7 page paper examines the target audience, the life cycle place, and other marketing concepts in studying Pfizer's Viagra. Several examples of commercials and marketing endeavors are discussed.
Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA532V.rtf
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Unformatted sample text from the term paper:
was the spokesman for Viagra, an admittedly controversial move (Poore, 2003). He was shown in Viagra commercials which was shocking at first because of his position in society. How could
a well respected man advertise a drug like that? Of course, in the end, it seems to have been a good move for Pfizer that needed a conservative spokesman. With
such a controversial drug, Dole was an asset. At the same time, he would later endorse Pepsi and the Viagra connection would come through. Some people were quite critical of
Doles participation in such campaigns. Yet, Bob Dole claims that many people misunderstood the intent of the Viagra commercials, which was only to get people to see a doctor if
they did have a problem (Poore, 2003). Obviously, erectile dysfunction is embarrassing, but with the advent of these new drugs, the media is flooded with advertisements addressing the issues, so
much so that healthy young males are using the drug recreationally. In a survey of 164 gay men, one in six participants claimed to use Viagra to enhance sexual relations
("Sexual," 2004, p.1248). While popular in the gay community, Viagra has been used by many people in all walks of life. While Viagra is something that is advertised excessively on
television, and with Internet pop up ads, the brand has much competition. Other similar drugs have been marketed. It seems that along with selling sex, media has found a way
to enhance the ability to engage in sexual relations. Once again, this drug is something used in cases where there is a medical problem, but like other drugs, there is
an unfortunate recreational niche. There is also a sense that this product is not something very important and may be marketed to a larger audience. In respect to product
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