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Essay / Research Paper Abstract
This 5 page paper looks at London Zoo and analyses the zoo in terms of the 4 P's; product, price, placement and promotion. The paper also goes no to look at a suggestion for the future marketing to be undertaking in addition to the current strategy. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TElonzoo.doc
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Unformatted sample text from the term paper:
with the likes of the traditional landmarks such as Buckingham Palace and Trafalgar Square to the more commercial enterprises such as Madame Tussauds and the London Planetarium. The competition is
great, but so it the potential audience for that market, which we may argue can be seen as an indication of the importance of the tourist income to London. There
is one unusual and very well establish tourist attraction, and this may be an attraction that will need additional marketing in the future with the current environmental conditions in the
country, this is London Zoo, located in Regents Park in the centre of London. With recent events there is a great deal of confusion over the United Kingdom, and
as such we can recognise the need for positive marketing so that the scares of the past, such as the effect foot and mouth epidemic on tourist perception may be
minimised and the visitors brought back. In order to be able to look to the future we need to look to the current situation and understand the current marketing.
In analysing the marketing we can use the four Ps. the first of which is the product. Here there is a very unusual product, it is that of a zoo,
with a wide range of animals, all provided for the entertainment and enjoyment of those who are coming to see something that they can only see in a zoo. The
zoo is one of the best established in the country and has a very wide range of animals. One of the newer products or attractions on offer at the
zoo is a building called the web of life, which is the millennium addition to the zoo. Here there are a range of exhibition features to educate the visitor abut
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