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Essay / Research Paper Abstract
This 7 page paper looks at how the mobile telephone market, focuses on the Middle East and the United Arab Emirates (UAE). The paper looks at the history of the two main competitors, Nokia and Ericsson and consider how Nokia has managed to gain the dominate position with its’ market focuses and marketing. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEmobtel.rtf
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Unformatted sample text from the term paper:
from American to Algeria, Jersey to Japan. Despite its very different culture, the United Arab Emirates (UAE) has also been included, partly fuelled by the relative wealth of the country,
where there is a GDP with a purchasing parity of $21,000 per capita (CIA, 2003). The behaviour of this market appears to reflected that of others. The aim of
the competitors is market share which is facilitated with the provision of attractive mobile telephones. As the services itself is relatively generic, there is a requirement to compete using differentiation
the mobile telephones (Kotler, 2000). In looking at the development of two major competitors, Nokia and Ericsson, that compete in the UAE market the competitive nature of the functionality of
the telephones and its importance in terms of sales can be evidenced. 2. The History of Mobile Telephones Mobile telephones began as a result of the perceived need for consumers
to increase their communication ability when mobile. Foreseen as aimed at the business market the phenomena has grown rapidly since the beginning of the 1980s and their development in Australia.
The use of radio signals to carry the signals to base stations, which are then sent on in a coded manner, and received by other base stations or passed on
to the traditional network meant that the telephones provided a useful service not restricted by anything other than accessibility to the base stations by the telephones.
The development of the second generation telephones increased functionality and also taped into new markets. The adult market for both business and domestic users had
been growing, but with the ability of SMS, (text messaging), also aided with the attraction of the telephones to teenagers as well as adults, and boosted sales. The demand
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