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Essay / Research Paper Abstract
This 5 page paper looks at the potential market for flying cars, identifying characteristics that may be important to buyers, identifying potential target markets and then assessing the most appropriate distribution channels for two of the potential target markets. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEflycarm.rtf
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Unformatted sample text from the term paper:
and then targeted at a market where there is a good fit. Major new innovations tend to follow the latter path, as they will often need to create demand for
a product that did not previously exist (Kotler and Keller, 2008). In order to consider the way flying cars could be marketed it is necessary to consider their characteristics that
are likely to appeal to the buyers. We will look at four potential models that are currently in development (although not all are confirmed as having working prototypes). Model
Speed Range Max no. of passengers Additional features Market Moller Skycar M400 373 mph 750 miles 4 Appearance resembles a small aircraft, with engines on the side, stylish design.
1,2,3,4.5 PAL-V Europe 200 kph Not known 1 Light design, looks like a three wheeled car when not flying. 2,5,6 Terrafugia 115 mph 450 miles 2 Glider
style aircraft when wings deployed. Wings stowed for road usage (electronically controlled) 1,2,3,5 Labiche Aerospace Flying Sports Car FSC-1 275 mph 950 miles 5 Wings stowed during road use.
Very sporty design 1,2,3,4,5 There are a number of potential markets that may be targeted, these are some, and are referenced in the last column of the table. There is
the potential for cross over oin some fo these target markets. 1. Business travellers, high salaried individuals, mainly male, who want to be able to travel between business locations
at a rapid pace. Most likely to be seen in a professional position. 2. Playboys, who like to have a flash image, may or may not work, have a
high level of disposable income, likely to be under 35 years of age and live a jet set life style. 3. Pilots who love flying and want the additional convenience
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