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Essay / Research Paper Abstract
This 6 page paper examined the commercial environment for MP3 players. The paper includes some development history, consideration of the technology patents, major competitors, key success factors, market growth projections and threats to the industry. The bibliography cites 7 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEMP3play.rtf
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Unformatted sample text from the term paper:
Marketers remember the development of the Sony Walkman, with glee. It its time this was both innovative as sold at a pronominal rate. The company were also able to develop
new models on a regular basis, sometimes with several launches in the same week (Thompson, 1998). This was a product that could be classified initially as a shooting star and
developed into a cash cow. The memories of such a product are remembered by those now marketing MP3 players who are hoping for the same level of success. Walkmans and
then portable CD players have been very popular, but both have some constraints, they need CDs or audio tapes limiting the number of tracks on a single product. The benefit
of MP3s are the files sizes which are much smaller meaning that any media used will be able to contain a larger number of tracks. Many suppliers have the target
of producing a media that will be able to hold 1,000 tracks. MP3s and MP3 players have a great deal of potential, but they are not that new. The
concept has been around since 1987 when development was being undertaken by Fraunhofer Institut Integrierte Schaltungen under the name EUREKA project EU147, Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being
short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Fraunhofer protected their development with a patent in Germany, and by 1992 the development was incorporated into MPEG-1 (MP3-Mac,
2004). The Industry Standards Organization (ISO) adopted the MPEG as the industry standard in 1992. MP3 is short for MPEG-1 Layer
III, a development on the former MPEG I and MPEG-1 and MPEG-2 (MP3-Mac, 2004). MPEG-1 Layer III is an audio compression that has been developed from the low bandwidth
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