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Essay / Research Paper Abstract
This 5 page paper considers how Amazon has become one of the largest retailers on the internet. Seen as a pioneer of e-commerce the company owes its’ progress and bright future to the long term stratagem adopted by Jeff Bezos from the very beginning. This paper considers the long term strategy and how this is seen in the everyday operations of the company as well as the long term progress. The bibliography cites 7 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEamznst.rtf
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Unformatted sample text from the term paper:
profitable for some time, the US figures, which are also the largest part of the operation are still in a state of flux, with Christmas 2002 seeing a profit that
has again fallen. For almost all commentators the period of uncertainty has ended and the general opinion is that Amazon will be a big success in the future, however, there
is still a period of time before this will be manifest in the financial results. In looking at how Amazon have got to this position there is a very purposeful
long term strategy. It may be argued that in an investment culture permeated with short termism that although the strategy present was long term, there had been too little attention
to short term strategy. Amazon.com was started by Jeff Bezos the current Chief Executive, who saw a gap in the market and a potential future. The decision was made to
enter this market, and gain the first mover advantage, with a strategy seeking to become the biggest and best as well as gain a cost advantage. The strategy is outlined
in the annual report where it states "We seek to be the worlds most customer-centric company, where customers can find and discover anything they may want to buy online" (Amazon,
2001). From this it is apparent that the company, although well known for books never saw itself as being constrained to the segment of the online market it was
merely starting in that area. Today the company list many items from books through to electric products and software. Acquisition have also brought more products into the fold, with
everything for toys to pet products. The strategy to achieve this has been mostly by organic growth, but acquisition has also formed a part of the strategy. Strategic alliances are
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