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Essay / Research Paper Abstract
This 5 page paper focuses on marketing for the center. The four P's are discussed. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA841hs.rtf
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Unformatted sample text from the term paper:
risk for the disease ("Joslin Diabetes Center: Cause-Related Marketing," 2008). It is believed that there are many people at risk for diabetes, or who have the disease but do not
know it ("Joslin Diabetes Center: Cause-Related Marketing," 2008). Thus, in some way, Joslin has a mission that is over and above profiting or even simply sustaining the hospital by treating
diabetics. The clinic wants to reach out to diabetics, and to those who may get the disease later on, and help them. The clinic is also focuses on research in
order to make diabetes a disease of the past. At its web site the hospital notes the following: "By offering consumers information, guidance, tools, and services through a joint effort
with a reputable company, Joslin is able to fulfill its mission with greater scale and help its partner create better loyalty and relationships with its stakeholders" ("Joslin Diabetes Center:
Cause-Related Marketing," 2008). It engages in a number of tactics related to cause marketing ("Joslin Diabetes Center: Cause-Related Marketing," 2008). The clinic provides materials for consumers inclusive of online education
tools, cause marketing campaigns, and integrated disease management approaches ("Joslin Diabetes Center: Cause-Related Marketing," 2008). It is also aligned with nutrition companies, health and fitness corporations, and food and beverage
manufacturers ("Joslin Diabetes Center: Cause-Related Marketing," 2008). How might the marketing concept apply to this clinic? First, a look at marketing mix is helpful. Marketing mix, or the four Ps,
is defined as price, product, promotion and place. These specific concepts are things that good marketers should be aligned with. The marketers must price items just right, and promote them
when opportunities arise. Sometimes, they need to create opportunities. Distribution or place may not seem very important, but it is an extremely significant marketing objective. The delivery model is
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