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Essay / Research Paper Abstract
Samsung is a global company with a well known brand, Started in 1938 the company has seen a high level of success. This 12 page paper considers the different strategies of Samsung and how they fit in with the theory if international development and expansion. The bibliography cites 10 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEintsamsung.rtf
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Unformatted sample text from the term paper:
Sony or JVC. However, the company is a very solid and have a very effective international strategy backed up with effective work methods. Samsung is a wide ranging company
that is well known for its consumer electrical goods. The company was founded in 1938 and has placed a great emphasis on its community relations local and global markets (Samsung,
2005). The company is based on Korea and in that country, where its emphasis lies, it like to think of itself as having made a major contribution to the countrys
economy (Samsung, 2005). The company is a consumer focused company that looks to the future and as such looks to future strategy as
well as research and develop with a high degree of reverse engineering (Cho, 1996). We may not associate the company with very large scale production and established global markets, but
the comply has very wide ranging markets, for example the company has nearly a 20% share of the global cathode ray tube market and as such nearly 20% of colour
television CRTs will have this component form Samsung (Samsung, 2005). The company has used very effective strategies to develop in international markets. Maximising
resources and increasing market share logically, we can consider the progress in terms of internationalisation models and then look at the specific strategies.
The Uppsala Model looks at the internationalisation process (Johanson and Vahlne, 1993). This is a model that states there is a logical process to international expansion, this starts with
exporting first direct exporting and secondly with the help of independent agents, then there may be the development of subsidiaries and then the establishment of facilities for production in the
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