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Essay / Research Paper Abstract
This 4 page paper takes a look at the international beer market, with specific attention to Heineken and Anheuser Busch. Some statistics are provided. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: RT13_SA419Hei.rtf
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Unformatted sample text from the term paper:
than do Americans as to some extent there is a stigma in the United States, more significant laws against drinking and a more recognizable population in recovery. That said, the
U.S. manufactures much of the beer in the world. Even so, its methods are not as impressive as Germanys for example and so, many would suggest that Germany makes a
better beer. Other European nations too make more flavorful and darker beers. Although that may be true, much goes to taste and Americans have developed a taste for Bud and
other more of the lighter and local varieties. The beer industry is global, but again, the United States does have a good deal of the breweries in its midst.
In reviewing charts of beer production worldwide, it seems that in addition to the U.S., some of the top producers are Belgium, the Czech Republic, France, Germany, Poland, the Netherlands,
Russia, Spain and the United Kingdom ("European," 2004). There are many other nations that produce beer and so it is a worldwide phenomenon. However, the number of U.S. breweries
had exceeded that of Germany, even though Germany is the country with the stronger brewing tradition (Carroll, Swaminathan & Anand, 2000). Still, Germany boasts the highest per capita consumption of
beer (2000). U.S. beer brewing has risen and the survival of specialist breweries corresponds to presumed opening of product space which is created by consolidation among large
breweries (Carroll, Swaminathan & Anand, 2000). In respect to U.S. beer, someone noted that there is little difference between the big brewers as it is all generic (2000). One
brewer called the generic type an industrial beer something that has become a blight on the beer world (2000). Such brewing establishments decided to brew paler, more tasteless beers,
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