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Essay / Research Paper Abstract
This 5 page paper examines the transition of companies as they go from brick and mortar establishments to Internet presence. Problems and pitfalls are duly noted. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA614eb.rtf
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Unformatted sample text from the term paper:
retailers that sell books such as Costco and Target have net presence and there seems to be no need to leave the home any more. It is a new world
where senior citizens are no longer afraid to use a computer and people freely put their credit card numbers online without hesitation. With this trend, many retailers understand that they
cannot compete without at least some attachment to cyberspace. After all, Black Friday is now followed by Black Monday. The latter is now what is referred to when someone is
discussing the fact that when people do not find what they like on Thanksgiving weekend-the traditional shopping weekend-they go online and make their purchases when the weekend ends. Indeed, the
Internet is a place to do business and many companies are coming on board. Businesses realize, and they realized early on, that selling online can expand any businesss opportunities.
After all, the Internet can provide unfettered access for millions across the world. It can take a local business from its small town mindset and launch it clear across the
globe. The trick with using the net is to make sure that people know that the business exists. Monster.com spent an unprecedented amount of money to launch its business on
the most expensive advertising space ever: the Super bowl. With a single expensive commercial, this exclusively online business became an instant phenomenon. Yet, brick and mortar businesses also realize that
the Internet can help them. They must now compete with web presence. Schwartz (2000) observes: "In a two-week period at the end of last month, Sears announced a partnership
to sell its products on AOL; Chase Manhattan Bank, Bank of America, and Microsoft agreed to form a new dot-com for financial services; NBC invested in the iSyndicate news service;
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