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Essay / Research Paper Abstract
This is a 6 page paper that provides an overview of effective marketing strategies. The role of such strategies is explored. Bibliography lists 0 sources.
Page Count:
6 pages (~225 words per page)
File: KW60_KFmkstr4.doc
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Unformatted sample text from the term paper:
the customer know about the product, why it is valuable, why he or she should be interested, and so on. Without the tool of marketing, organizations would be hard pressed
to sell their goods or services, as they would have a difficult time even informing others of their own existence. Because marketing is such a vitally important part of running
a business, it stands to reason that it is a discipline which must be taken very seriously. The organization which approaches marketing haphazardly is the organization that will see haphazard
results; by contrast, the organization which takes the time to develop a sound and effective marketing strategy will yield the best results from their marketing, and achieve the greatest successes.
This paper will explore the importance of marketing strategy, and potential obstacles to the successful implementation of strategies. This paragraph helps the student begin to address the role of
marketing strategy. In order to understand the importance of a marketing strategy, one must first understand what a marketing strategy is, and the role that I serves within an organization.
To begin with, it should be realized that all strategic decisions within a business are generated at the topmost level of management. This is because that level of management is
responsible for defining the mission, values, and culture of a given organization, and any strategic decision must represent this culture. For example, if an organizations mission statement and organizational culture
calls for the production of high-quality upper-end cookware, it wouldnt make sense for that organization to use a marketing strategy directed at the value-minded consumer. Ultimately, all marketing goals are
determined by the goals inherent in the organizations culture and mission statement, which means that, in a manner of speaking, an effective marketing strategy exists not just to promote products
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