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Essay / Research Paper Abstract
This paper looks at the literature and data to determine how the holding of a mega event, such as the Olympic Games influences the hotel business of the hosting city and nation. The paper looks at the way demand is created for hotel accommodation through a range of factors, such as price, advertising, complimentary and competing factors, disposable income and even fashions and tends. Holding a large sporting event such as the Olympic Games impacts on al of these factors and also create new and different pressures. Literature looking at the impact on the hotel industry is sparse, and is contradictory, some indicates short and long term benefits, and others look at long term costs and the negative results. A third perspective argues that the result depend on the city and the level of maturity in the tourism industry. This paper looks at the various ideas and then compares data taken form the hotel industries in Sydney and Salt Lake City to assess the short and long term impacts. Both indicate an increases in demand in the years leading up to the games and fall in demand and income in the years after the games but the levels of gain and loss are very divergent.
Page Count:
30 pages (~225 words per page)
File: TS14_TEhotolympic.rtf
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Unformatted sample text from the term paper:
mega event, such as the Olympic Games influences the hotel business of the hosting city and nation. The paper looks at the way demand is created for hotel accommodation through
a range of factors, such as price, advertising, complimentary and competing factors, disposable income and even fashions and tends. Holding a large sporting event such as the Olympic Games impacts
on al of these factors and also create new and different pressures. Literature looking at the impact on the hotel industry is sparse, and is contradictory, some indicates short and
long term benefits, and others look at long term costs and the negative results. A third perspective argues that the result depend on the city and the level of maturity
in the tourism industry. This paper looks at the various ideas and then compares data taken form the hotel industries in Sydney and Salt Lake City to assess the short
and long term impacts. Both indicate an increases in demand in the years leading up to the games and fall in demand and income in the years after the
games but the levels of gain and loss are very divergent. Table of contents 1. INTRODUCTION 4 1.1 Aims 6 2. METHODOLOGY 7 3. LITERATURE REVIEW 8 3.1 Determinants of Demand 9 3.1.1 Price 9 3.1.2 The Price of Substitutes 11 3.1.3 Price of
Complimentary Goods and Services 12 3.1.4 Advertising 13 3.1.5 Disposable Income 14 3.1.6 Tastes 14 3.1.7 Cost of Credit 15 3.1.8 Future Expectations 16 3.1.9 Population 17 3.1.10 General Determinants of Demand 17 3.2 The Current Hotel Industry 18 3.3 The Impact of the Olympics on an Area 20
4. RESEARCH FINDINGS 25 4.1 The Sydney Olympics 25 4.2 Salt Lake City 29 5. CONCLUSION 32 REFERENCES 34 Figures Figure 1 Short and long term impacts of the Olympic Games 22
Tables Table 1 Supply and demand of hotel room in Sydney 25 Table 2 Room Occupancy Rates in Sydney 26 Table 3 Room Rates in Sydney 27 Table 4 RevPAR in
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