Sample Essay on:
The Impact of Globalization on the Field of Public Relations

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Essay / Research Paper Abstract

This 15 page paper considers some of the effects globalization has had on PR practitioners. Bibliography lists 20 sources.

Page Count:

15 pages (~225 words per page)

File: D0_HVPRGlob.rtf

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Unformatted sample text from the term paper:

under the subjects they cover-not all referenced sources are listed) Globalization Effects on Business (Cragle, Hoffman, Consumer nationalism and corporate reputation management in the global era, Wu, Lee, Zawacki, 5 years of globalization) The Role of the Internet and the Digital Age (Kruckeberg, Fitzpatrick and Whillock) Cultural, Political and Legal Considerations (Kruckeberg, Fitzpatrick and Whillock, Gaschen) Impact on Public Relations Communication among a wider audience (Kruckeberg, Fitzpatrick and Whillock, Hoffman, 5 years of globalization) Changing roles of PR practitioners in the age of globalization (Kruckeberg, Fitzpatrick and Whillock) Negative impacts of globalization on the public relations professional (Kruckeberg, Ihator) Summary and Conclusion Paper Topic Proposal The proposed topic for this paper is the impact of globalization on the field of professional public relations; specifically, how the professional PR practitioners role has changed due to the phenomenon of globalization. It will draw from 20 sources and includes a literature review, which makes up the main body of the paper. Introduction The term "globalization" is imprecise, but most people seem to understand it intuitively as a new level of international interconnectedness, most specifically in the business community. Companies are no longer selling goods and services to people in the same town, now their customers may be half-way around the world. Also, multinational corporations have offices and facilities located in many different countries. But with increased contact among cultures comes increased chances for misunderstandings, making the role of the professional public relations person of extreme importance in this new, more connected global marketplace. Globalization has also increased because of the widespread use of technology, and this increase has brought with it a redefinition of the tasks and roles of professionals within organizations. The Public Relations ...

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