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Essay / Research Paper Abstract
This 7 page paper looks at changes in Britain's supermarkets inclusive of strict government regulations and industry standards. Environmentally friendly products are discussed in light of the expansion of the British supermarket and its impact on the society and the economy. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA019Env.rtf
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Unformatted sample text from the term paper:
can go 24 hours per day and buy everything from lettuce to film to lawn chairs. The Super center is the wave of the future with service at the forefront.
While in America there is some concern for the environment, there is basically a free market and the main issue with the markets in that country is how low can
the prices go. In Britain, it is another story with more finicky consumers, and more stringent regulation that leads to higher prices and a complicated customer base. The intricacies of
the commercial environment of the United Kingdom, particularly as it pertains to supermarkets, may be seen in an anecdote about the retailer Sainsburys . The chain store conducted a large
marketing campaign to launch the introduction of a genetically modified tomato paste only within the confines of its stores ("Getting Closer" 23). Several months went by and the consumers
enjoyed the new product and were satisfied with the price as well (23). Not long after that, the attitude rapidly deteriorated as consumer anxiety about genetically modified food seemed
to supersede the taste and price advantage (23). The consumer backlash not only forced Sainsburys to withdraw the product, but it also would withdraw other products that contained genetically
modified organisms (GMOs) (23). This example suggests that the farmers who sell to stores in the UK ought to understand the end customers needs and respond with
lateral thinking and flexibility ("Getting Closer" 23). In other words, farmers need to get closer to the consumer (23). In the environmentally friendly UK, that is sound advice. Consumers want
healthful products but they do not want to pay a fortune for their goods either. How has legislation and technological developments impacted the British consumer? The introduction of supermarkets
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