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Essay / Research Paper Abstract
This 3 page paper considers the ways in which technology and economic conditions have impacted in the marketing of fashion. The paper considers how these macro factors well impact product development, advertising and general segment demand. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEfashn1.rtf
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Unformatted sample text from the term paper:
factors that have impacted on the fashion industry include technology as well as the economy. The marketing of fashion therefore has to reflect the changes. In looking at technology
there are a number of ways that the fashion in market. The show cases of fashion where once the fashion magazines, published weekly or monthly. The internet means that
marketing can take place with fashion campaigns showing full on a single website, as seen on the Gucci web site. This even allows fashion shows can be displayed for consumers
to watch on demand. However, it is not only in this marginal marketing tool that technology has made its presence felt. A great deal of attention was gained
by a German company; Infineon Technologies of Munich, who have designed a range of fashion that has technology incorporated within its functionality (Golubski, 2002). This use of microelectronics are able
to incorporate a range of functions including telecommunication and entertainment (Golubski, 2002). This is not only a new product in terms of the product life cycle that is still in
the development stage, as the items are not yet available for general release for early adopters to purchase, but they have also be the source of media attention and speciation.
The products were seen on a range of television programmes and gained value publicity for the company. Other products that have hit the market include clothing with integrated MP3 players
(Farringdo, 2001) Another company; Reima, form Finland has sought to gain a first mover advantage in intelligent fashion, launching a mobile phone belt called the Reima Smart 3305 has a
microphone integrated into a jacket and allows the user to speak into a mike and contact with a group of other users (Golubski, 2002). Therefore, technology may be seen to
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