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Essay / Research Paper Abstract
This 8 page paper examines the Canadian hotel industry using Porters Five Forces as a framework for the analysis. The paper defines the industry, looks at the threat from potential new entrants, the influence of substitutes, the pressures and leverage of suppliers and buyers and the rivalry. The bibliography cites 9 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEhotelca.rtf
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Unformatted sample text from the term paper:
the country. The industry has a supply of 439,818 rooms across the country with a concentration of rooms in metropolitan areas, Ontario has the most rooms, followed by British
Columbia, the province with the least is the Northwest Territory (HAC (d), 2007; Rushmore (a), 2006). The industry was worth $17.9 billion in 2007 and employed 378,000 people (HAC (a)
2007). 2. Threats from New Entrants There is a relativity high level of threat from potential new entrants. Generally the hotel industry in Canada is doing well, demand
is increasing, and while there are no abnormal profits to attract new entrants, the increasing demand is a pull factor, with Canada seeing a 4.2% increase in the demand for
hotel room in 2006 compared to 20051, especially for hotel chains that are in mature or saturated markets, particularly many hotel chains in neighboring US. When this increased is matched
with only a 1.2% increase in the supply of rooms there is a demand which is growing faster than the supply (Rushmore (a), 2006). It appears demand is likely to
continue increasing giving positive projections, a recent survey indicated that the number of Canadians planning to travel within Canada increased by 11% for 2007 compared to 2006, with a generally
positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, in 2006 this was 67% and in 2007 it rose to 78% (HAC (b), 2007),
this makes the industry more attractive to new entrants, seeing the potential growth. Revenues are also projected at increasing, the average room rate 2007 was projected at being $127 compared
to $123 in 2006, the average RevPAR is up to $84 from $80, and occupancy rates are up to 66% on average, compared to 65% in 2006 (HAC (d), 2007).
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