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Essay / Research Paper Abstract
This 10 page paper provides an overview of this company as well as a look at its competitive position. The firm's marketing and financial strategies are examined.Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: RT13_SA028Hnz.rtf
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bottle upside down when the ketchup becomes too thick or sticky, and although this may seem a chore, to many customers, the taste is worth the wait. Heinz is probably
the most well known ketchup brand in America. But the Heinz Company makes a lot more than just ketchup and is well known in a lot more places than the
United States, where it is based. The company boasts sales of more than $9 billion and is one of the worlds leading distributors of branded foods; their products are
distributed to supermarkets as well as to various types of eating establishments ("Heinz and Beech-Nut," 2000). The corporation has fifty companies which operate in about 200 countries, and as
their label says, more than 57 hundred varieties are offered (2000). Obviously, Heinz is a lot more than just ketchup. Some of the companys more popular brands
are Heinz itself, but also includes StarKist, Ore-Ida, 9-Lives, Weight Watchers, Watties, Plasmon, Farleys, Smart Ones, and The Budget Gourmet ("Heinz and Beech-Nut," 2000). Other products include companies such as
Go Ahead!, Bagel Bites, John West, Petit Navire, Boston Market, Skippy, Kibbles n Bits, Pounce, Wagwells, Natures Recipe, Orlando, ABC, Olivine and Pudliszki (2000). With such a large product
line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is brilliant. The company managed to succeed in an industry where
businesses often fails, and it has also managed to get through hard economic times with flying colors. II. The History of Heinz
Henry J. Heinz was seemingly a born salesman ("Heinz," 2000). An entrepreneur and business wizard, this man with roots in post-Civil War Pittsburgh, made a fortune
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